Don’t ignore food cravings, embrace them

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It’s 4 pm and you simply can’t resist munching down the chocolate bar in your drawer. Sound familiar, doesn’t it?

Chips, brownie, ice cream, chocolate, cupcake, pizza, burger, fries – we all are familiar with cravings for these foods. Food cravings represent the intense urge to eat specific foods, and are usually stronger than normal hunger.

Before understanding how to deal with these cravings, let’s understand what causes them. Continue reading