Media is everywhere! Advertising gets to people through different forms of communication – print, television, social media, and what not! Although advertisements help us to become aware of the products in the market, they have their negative effects too, especially on the children! Previously, what the advertisers did was to market children’s products towards the parents. But nowadays, marketers aim their messages directly at the children. Children are known to be picky eaters and take everything at face value and believe the messages conveyed in the advertisements without a shadow of the doubt.
The food industry is once again in the eye of a storm, especially junk food industry. This time not for promoting junk, but to make it worse, promoting junk as healthy. Let’s take a look at a few such products out of hundreds out there in the market: Continue reading