I come from a family where we make our own pickles; mango, red chilli, green chilli, chick pea, carrot, lime, lesava, kair, etc. We have never got a store-bought jar of pickle till date. Till a couple of decades ago, we even made papad, khakhra, ketchup, jams, potato and banana wafers, etc. at home. There was no McDonald’s then, and the only types we had seen or eaten were the homemade fries.
I remember there was a particular ketchup brand called ‘Volfarm’ which claimed it didn’t use pumpkin as was the case with other ketchup brands. And people believed it. In those days, Indians were a trusting lot. If a TV commercial showed a man wearing a white doctor’s coat lauding a particular toothpaste, oil or biscuit, we never thought that the brands would be lying to us. We fell for them, left, right and center. Continue reading